Creation Features of the Lego Business History

The company started to expand into new frontiers of the toy industry. Four decades ago LEGO did start to target women with the introduction of furniture pieces and dollhouses; in 1974 it introduced the first our figures, referred to as Minifigures; and in 1979 it expanded in space with sets offering astronaut minifigures, rockets, lunar rovers and spaceships. The Successione series first showed that same year, a line of earrings elements marketed to young girls. This period also saw the creation of a administration structure, with Godtfred Kirk Christiansen’s youngster Kjeld Kirk Kristiansen signing up the bureaucratic staff and working to modernize the company’s manufacturing strategies.

The 1972s also observed the introduction of a method that allowed customers to select certain stones they needed to purchase and build their own units, rather than get pre-made products; this was popular with adults, as well as children. In the same decade, Profano branched out into ancient territory while using Castle template, and in 1980 the company added its first coach sets to its collection.

In 1989 Lego introduced the Pirate look, and with it a wide variety of pirate boats, lego and a leading position of vdr desert islands and treasure. The corporation also enhanced its array of facial expressions, adding beards, eye sections and lipstick in addition to the typical two sight and laugh. Some old Lego coin collectors resented these types of changes, selecting the more straightforward faces of earlier types.

As Seglar expanded into a huge multinational corporation, completely to find ways to satisfy the requires of its big name clients like Target, Wal-Mart and Toys ‘R’ Us, which demanded bigger selections and faster delivery times. Maintain with these needs, the company began to reduce total production moment for new products by looking into making more usage of computerized assemblage systems.